Marta Bowles

About Marta Bowles

With more than two decades of leadership across global B2B, data and analytics, CPG, and consumer-facing organizations, my core value is at the intersection of brand value creation, growth strategy, and enterprise execution. A career that has consistently focused on moments where market position, revenue outcomes, and confidence must move together, is where I unlock the next phase of enterprise value.I currently lead global brand, demand generation, and communications for NIQ, a $4B consumer intelligence company, as Head of Global Marketing and Chief Communications Officer. As a member of the CEO’s Executive Leadership Team, I oversee global teams and a $29M budget, with marketing playing a direct role in growth and pipeline creation. I also led the development of NIQ’s IPO narrative and end-to-end go-public communications, guiding the company through its successful transition to the public markets and reinforcing a clear, AI-first market position.My operating focus centers on building growth systems that translate strategy into measurable outcomes, including:• Clarifying differentiation and bringing a company’s unique “special sauce” to life• Modernizing go-to-market execution across regions and channels• Integrating brand, demand, and communications into cohesive operating models• Ensuring accountability for performance, efficiency, and decisions that protect long-term enterprise valueAlongside operating roles, I bring an enterprise and governance lens shaped by board and advisory work. I serve on the Advisory Board of Innova EV and have held seats on NIQ’s Global and North America Advisory Boards, contributing perspective on innovation priorities and market opportunity. I am a Forbes Communications Council member and contributing author, and a frequent speaker and guest across forums including Yahoo Finance Live, Adweek, JLL, and World Data Lab. I hold a BSBA in Marketing from Wayne State University, completed International Policy Studies at Michigan State University, and participated in Kellogg Company’s leadership program.Should we connect?Specialties include:Enterprise Brand Strategy and DifferentiationGrowth, GTM, and Revenue AccelerationIPO and Public Markets ReadinessDemand Generation and Pipeline InfluenceAI-First Positioning and Data StorytellingMarketing Transformation and COE DesignM & A and Integration NarrativeExecutive Leadership and Global Team Scale

Experience

1. Chief Communications Officer & Head of Global Marketing

   NielsenIQ

   Jul 2023 — Present

   Promoted to lead global brand, communications, and marketing transformation for a $4B consumer intelligence company navigating a $400M multi-year turnaround and large-scale technology modernization. Played central role in scaling market confidence and commercial readiness through the company’s successful transition to the public markets by shaping the investor narrative, clarifying differentiation, integrating multiple acquisitions, and establishing a clear, AI-first market identity. Lead global teams across North America, Latin America, Europe, and APAC.• Own an 8-figure global marketing and communications budget, spanning brand, demand generation, and omni-channel growth• Positioned NIQ for public markets by strengthening analyst and investor confidence, contributing to improved pre-IPO brand valuation and sustained credibility through the listing process• Marketing-led initiatives contributed 25% of total enterprise pipeline, reinforcing Marketing’s role as a primary growth and demand engine• In 2025, omni-channel marketing campaigns influenced and supported $21M in year-end won revenue, translating brand authority and demand programs into measurable commercial outcomes• Built NIQ’s IPO narrative and led the 18-month go-public communications strategy, including CEO visibility, analyst positioning, and global commercial storytelling• Delivered 44% reduction in marketing spend by modernizing operations, establishing global shared services hubs in Pune, India and Bogotá, Colombia, shifting 60% of operational workload into scalable delivery centers

Education

• Michigan State University James Madison College

  International Policy Studies

• Wayne State University - Mike Ilitch School of Business

  Bachelor of Science - BS