Marta Wesselhoff

Senior Product Manager @美国艺电公司

Vancouver, BC, CA

Evaluated internal development requests to address game team needs and better define problem spaces, helping to shape clear product direction and strategy. Collaborated with engineering and design to define and deliver API-driven platform capabilities, aligning on priorities and trade-offs while building systems designed to scale and adapt over time.Partnered with game and technology stakeholders to define structure and priorities, build and validate business cases, evaluate outcomes, and move initiatives from concept to delivery.Led the delivery of a backend data orchestration and automation pipeline, enabling trusted external partners to integrate curated content with a focus on reliability, clear ownership, and partner-friendly workflows.Guided a large-scale AI-powered search initiative to improve content relevance and discoverability, helping users more easily engage with user-generated content.Supported growth for a digital content storefront through the development and integration of search tooling, helping internal teams deliver smoother purchasing and discovery experiences with a focus on revenue impact.Contributed to a healthy, energized team culture by communicating openly, encouraging learning and experimentation, and building strong, trust-based cross-functional relationships.

Emily Carr University of Art and Design

Bachelor of Fine Arts

Langara College

Associate of Arts - AA