Marta Pacini
Ux Ui Designer @Witapp Srl
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WORK HISTORY
Ux Ui Designer @Witapp Srl
Firenze, IT
UX design – Creation of user journeys, wireframes, and navigation flows to ensure intuitive and user-friendly experiences tailored to medical contexts.• UI design – Design of visually appealing and functional interfaces, focusing on readability, accessibility, and ergonomic standards.• Cross-functional teamwork – Work closely with developers, project managers, and clinical stakeholders to integrate feedback and ensure compliance with technical and regulatory requirements.• Presentation design – Design of impactful presentations to effectively communicate the company’s strategy and the innovation behind technical and design solutions.
EDUCATION
ISIA Firenze
Second level degree
ISIA Firenze
First level degree
SKILLS
ABOUT MARTA PACINI
Hi there! I\'m Marta, Senior UX/UI Designer based in Florence (Italy). After graduating in Product & Communication Design at ISIA in Florence, I gained almost ten years of experience in UX design and art direction. The professional experience that has most shaped my career was the one that brought me to join the Product Design Team at LUISAVIAROMA, where until September 2024 I focused on e-commerce design app and website solutions, delivering innovative and seamless designs. Recently I joined the Design Team at Witapp, a tech house specialized in digital healthcare and medical-clinical softwares. I firmly believe that design is first about solving problems by combining creativity, usability and ease of use to help people achieve their goals in their digital journeys. Outside Figma and when I\'m not in front of a computer designing new experiences, I\'m a passionate analog photography and music lover.
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