Marta Montolio Martinez

Global Digital Trading & Merchandising @Burberry

London, GB

Analysing sales performance by season and category highlighting risks and opportunities to achieve targets.• Collaborating across different teams to align trade actions and launch marketing campaigns (content, merchandising, operations, analytics…) • Market preparation analysing large data sets of previous seasons to forecast this year’s online buy. • Maintaining website optimization through: PDP, PLP, homepage, customer journeys, competitors’ analysis. • Implement new product roll-out strategy to support key corporate product initiatives by partnering with all key stakeholders. • Work closely with product merchandising team to develop merchandise strategies to drive digital growth and with regional merchants to understand & execute localised product & marketing opportunities digitally.• Work closely with content team for a smooth publishing process and technical advices/ solutions.