Marta Brnicevic
Vice President, Global Client and Crm @Burberry
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WORK HISTORY
Vice President, Global Client and Crm @Burberry
London, GB
Responsible for the Client engagement and acquisition activity globally reporting into Chief Commercial OfficerLead a central team of 14 and functional lead for 59, spread across 6 regional teams. Create and oversee global approach to events, experiences, activations and gifting to engage and develop clients on their customer journey with Burberry. Manage the Client Book, identifying the high potentials and developing personalised customer journeys. Initiated and lead cross functional projects to support Burberry’s journey to becoming a true luxury brand including preselling, product personalisation Manage Client development teams around the world to drive a culture of clienteling throughout our retail network, including Clienteling training and routines.
EDUCATION
The London School of Economics and Political Science (LSE)
BSc, Economics and International Relations
The London School of Economics and Political Science (LSE)
Economics and International Relations
ABOUT MARTA BRNICEVIC
Strategic, customer-obsessed marketing executive with international mindset and extensive expertise in luxury, fashion, and retail industries, both online and offline. Experience across both client and agency sides, leading cross-functional, high-performing teams in Europe, the Middle East, China, and the US. Skilled in brand and team building, scaling customer value, and shaping end-to-end marketing and customer strategies in fast-paced, innovation-led environments. Trusted leader in driving transformation, growth, and meaningful brand relevance.
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