Marta Ballestin Pinilla

Senior Product Designer @H&M

H&M HQ Stockholm, SE

Design current and commercial products that generate meaningful growth, profitability, and customer value acting in line with the company values, and with a strong customer focus and creativity.• Utilize customer, fashion, competitor and selling insights to develop the best Customer offer• Apply a visionary and commercial approach to be able to predict what´s next for the target customer.• Identify and communicate key fashion products/materials/colors/silhouettes/prints, relevant for the target customer in line with the creative goal and the assortment strategy• Collaborate and give input on the assortment strategy for the department.• Collaborate to set a timeline that enables product development for the department/product category• Collaborate to secure a modular and efficient component strategy and process• Main responsible for the design of the products in my department/category• Collaborate in the product team to secure all necessary aspects of the product (fit & size, print, timeline, price, and profitability)• Main responsible to bring correct artworks/product specification to enable an efficient sample process• Review product prototypes and samples, revise when needed• Coordinate the products in terms of fit, color, prints, and materials into a coherent, current,and commercial collection/category• Collaborate cross departments/categories to enable coordination of products • Secure that all articles planned are in line with the H&M Print & Product Policy, meeting both legal and ethical requirements• Always being up to date with selling insights for the department/category• Based on identified keys and fashion insights, give input on the global ranking of the assortment• Self-motivated and take ownership to learn and develop improved way of working• Responsible for developing a design process for your department/category that is creative, collaborative and efficient• Responsible to support and lead the junior Product designer(s)

Centro Superior de diseño HACER CREATIVO

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