Marsha Patterson

Sales Leader | Account Management | Profit Growth | Training & Development

Role: Strategic Account Director at Castle Pierce Packaging
Location: Oshkosh, WI, US
LinkedIn followers: 500 followers

Sales & Business DevelopmentView LinkedIn profile

About Marsha Patterson

A purpose-driven, high-energy Sales Leader and growth catalyst, with a successful career…

Experience

Strategic Account Director
Castle Pierce Packaging
Jan 1999 — Present · Oshkosh, WI, US
Over tenure have developed and implemented numerous initiatives to power up the sales function and team performance, and vastly improve sales, profitability, and client retention. Responsible for an $6M client portfolio, focusing primarily on largest accounts, working with a 3-member direct report team.• Grew book of business by 8x, increasing sales from $750K to $6M+• Developed several process improvement initiatives, including being on the team for a new ERP software to improve the company workflow, created SOPs for account managers on procedural set up and print packaging production to improve client communications • Negotiate with vendors on large projects to win business together; most recently saved company $3K quarterly • Secured 50+ new accounts in two years, consistently increasing new business annually with an 80% client retention rate • Travel throughout the US to client sites on a regular basis, building relationships • Train vendors and clients on printing and packaging processes• Recipient of numerous sales performance awards, including 2018 – Sustainability Practice in Packaging Award; 2016 – True Blue Account Management Award; 2016 – Most Improved Diversity Award

Education

University of Wisconsin-Oshkosh
Bachelor of Science - BS

Skills

Supervisory Skills
Sales Management
Events
Direct Mail
Retail Packaging
Sales Process
Strategic Planning
Cold Calling
Team Building
Customer Satisfaction
Flexible Films
Price Quotes
Account Management
Cost Control
Materials
Print on Demand
Leadership
Print Management
Pricing Analysis
Public Speaking
Folding Cartons
Interpersonal Skills
Team Motivation
Cpg Industry
Marketing Communications
Business Development
Complex Sales
Speed to Market
Digital Printing
Pricing Strategy
Packaging
Direct Sales
Food Packaging
Cpg Sales
Key Account Management
Offset Printing
Inventory Management
Strategic Communications
B2b
Labels

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