Marsha McKenna
- Role
- Director, Clinical & Market Intelligence at Innovation Lab
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Marsha McKenna
A healthcare professional with an MBA in marketing and finance, has afforded me a…
Experience
Director, Clinical & Market Intelligence
Mar 2021 — Present
Leading a team of product managers taking new, healthcare product ideas from concept through commercialization. Built a team of 5 product managers from the ground up, including 4 for medical devices and 1 in digital healthcare. Provided direction on priorities, goals and objectives resulting in 6 products moving thru PD and commercialization. Mentor team members creating development opportunities for professional growth. Actively collaborate to evangelize products to prospects, licensees, and partners, including leading commercial sprint. Identify and develop relationships with KOLs, SMEs and potential business partners. Sponsored internal, cross functional task forces to develop processes for new product idea evaluation; new hire on-boarding; product funding; conferences; as well as co-leading the World Class Team initiative.
Education
Villanova University
Bachelor of Science (BS), Nursing
Boston College Carroll School of Management
Master of Business Administration (M.B.A.), Marketing & Finance; Minor in International Marketing
Skills
- Cross-Functional Team Leadership
- Strategy
- Healthcare Economics
- Product Launches
- Medical Devices
- Marketing
- Marketing Strategy
- Advocacy Development
- Government Affairs & Policy
- Capital Equipment
- Health Policy
- Marketing Communications Planning
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