Marsha Lovejoy

About Marsha Lovejoy

I\'m a communicator, problem solver, crisis and issues management expert, and public…

Experience

1. Global Manager, External Corporate Communications

   Cook Medical

   Sep 2014 — Present

   Lead and execute global public relations, social media, and crisis communications efforts for Cook Medical, including leading internal team members and agency/consultant relationships • Counsel executives, including the president and chairman of the board on public relations, social media and crisis communications strategy • Develop and manage the global public relations team • Direct agency and contractor relationships, budgets and SOWs • Define social media guidelines for Cook social channels and all Cook employees • Transform social media strategy to align with post-covid digital use of customers, employees and communities • Executive coaching on crisis response, media relations best practices and issues response strategies • Analyze and measure results of public relations and social media activity • Draft speeches and talking points for company executives, and identify opportunities for them to participate in interviews and media opportunities • Position thought leaders to align with global brand strategy and CSR initiatives, identifying and securing opportunities that span local to national publications • Manage crisis communications and issues response to protect Cook\'s reputation while providing fair, accurate and transparent information