Marshall Thompson
- Role
- Senior Manager, Digital Marketing - Us Rare Disease at Alnylam Pharmaceuticals
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Marshall Thompson
I’m a globally experienced omnichannel marketer and entrepreneur with a passion for…
Experience
Senior Manager, Digital Marketing - Us Rare Disease
Jun 2022 — Present
Launched 3 new social media campaigns (1 patient branded, 1 patient DSA, 1 HCP DSA) on Facebook and Instagram, of which the DSA campaigns were “firsts” for Alnylam Developed social media strategies for 2 rare disease brands (GIVLAARI and OXLUMO) and 2 DSA campaigns (acute hepatic porphyria and primary hyperoxaluria type 1), for both patient and HCP audiences Coordinated efforts of 4 external agencies (2 AORs, a digital/media agency, and a patient relationship management agency) on collaborative projects Orchestrated RFP process to consolidate agencies for increased efficiencies and guided onboarding process for new agency Created concept reviews and ushered promotional materials through Commercial Review Board (CRB) process utilizing Veeva PromoMats Partnered with Global Marketing team on realignment and reorganization of patient eCRM streams Implemented geotargeted banner ads for HCP conferences, in coordination with media agency Launched new formats of display units for the GIVLAARI brand Worked directly with several vendor platforms (i.e. Doximity, Phreesia, IQVIA/Lasso/DMD) on patient and HCP campaigns Reconciled monthly accruals with Finance team to align with forecasts Reviewed and approved vendor invoices Utilized Photoshop to design banner and social media ads for PH1 nephrologists and urologists
Education
Fordham Gabelli School of Business
MBA, Marketing, Media & Communications
2009 — 2010
American University
BA, Anthropology
1999 — 2003
Skills
- Creative Strategy
- Social Networking
- Digital Marketing
- Marketing Research
- Branding & Identity
- New Media
- Social Media Measurement
- Marketing Strategy
- Marketing
- Email Marketing
- Digital Media
- Community Management
- Public Relations
- Digital Strategy
- Marketing Communications
- Wordpress
- Social Media Marketing
- Social Marketing
- Sponsorship
- Management
- Interactive Marketing
- Omniture
- Google Analytics
- Craft Beer
- Advertising
- Google Adwords
- Integrated Marketing
- Web Analytics
- Content Strategy
- Online Advertising
- Mobile Marketing
- E-Commerce
- Event Planning
- Social Media
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