Marshall S.

About Marshall S.

EXECUTIVE SUMMARYStrategic sales and partnerships leader with 20+ years of experience building and leading sales organizations that drive revenue expansion, enterprise value, and long-term capitalization across B2C and B2B businesses. Proven experience scaling teams from early-stage and growth environments through mature operations, with a consistent focus on creating sustainable revenue engines that support investor confidence and owner value.Trusted partner to founders and executive leadership, translating growth strategy into execution by aligning sales, go-to-market efforts, and operational discipline. Known for developing leaders, building accountable teams, and delivering measurable revenue results that fuel expansion, new capital investment, and long-term growth.CORE COMPETENCIES• Revenue Operations & Go-To-Market Strategy• Sales & Revenue Strategy Execution• Mergers & Acquisitions Support & Negotiation• Scaling Sales Organizations for Corporate Growth• Strategic Partnerships & National Accounts• Digital Marketing & Demand Generation• P&L Design, Ownership, and Management• Operational Efficiency with a Revenue-Growth Mindset• High-Volume Sales & Marketing Leadership• Sales Enablement, Training, and Team Development• Call Center & Inside Sales Management• Client Retention & Long-Term Value BELIEVER IN THE GOLDEN

Experience

1. VP of Sales & Partnerships - U s Division

   Genda Americas

   Jan 2026 — Present

   Promoted to VP of Sales & Partnerships overseeing sales strategy, go-to-market execution, revenue operations, and strategic partnerships across North America, managing a $150M+ portfolio of recurring annual revenue with some of the largest brand partners in the Country.+ Lead and scale a multi-region, national sales organization, setting annual revenue targets, driving forecasting and performance management across enterprise, regional, and emerging accounts, and reporting to executive leadership and key stakeholders.+ Own strategic brand partnerships and national account expansion, negotiating long-term agreements that drive recurring revenue and multi-location growth at scale.+Partner cross-functionally with operations, finance, legal, marketing, and executive leadership to integrate acquisitions, align GTM strategy, and accelerate revenue synergies across the GENDA platform.

Education

• University of California, San Diego

  Bachelor of Arts (B.A.), Economics

• Ashford University

  Master of Business Administration (M.B.A.), Business Administration and Management, General

• UC San Diego

  Economics

Skills

• Team Building
• Management
• Business Planning
• Communication
• Recruiting
• Staff Development
• Training
• Sales
• Strategic Planning
• Change Management
• Team Leadership
• Coaching
• Leadership Development
• Data Analysis
• Leadership
• Organizational Leadership
• Start-Ups
• Higher Education
• Public Speaking
• Sales Management
• Operating Budgets
• Marketing Strategy
• Marketing
• Business Development
• Communication Skills
• Financial Analysis
• Culture Change
• Customer Retention
• Strategic Communications
• Performance Reporting