Marshall Scott

About Marshall Scott

I have developed a broad set of marketing knowledge and deep experience in Marketing Automation, with certifications in Marketo, Pardot, SharpSpring and Hubspot. I am also a CRLA certified mentor and have served as a Peer Mentor, Professional Mentor, Guest Lecturer and Career Coach. I have training and experience with Content Manager CMS, Chat/Conversation marketing, API integrations, Database management/CDP, Event management, Email/ESP and deliverability, analytics and BI, HTML/CSS, Photoshop, Dreamweaver, Content creation, general Marketing Operations, Project Management, and organic Social Media; all which set me up for success in a number of roles, whether they are multi-functional or specialist-oriented. I am currently working in Cleveland and remotely in the following roles- Performance Marketing Operations Manager for Trimble Transportation, where I administer the Martech Stack - specifically the Marketo instance, managing technical operations and communications in the tool, and am responsible for database management, technical development, and integrations including Salesforce- Member of the Board of Directors for Hitchcock Center for Women and member of the Governance committee- Member of the Board for the Kent State University Alumni- Professional Mentor and Guest Lecturer for Kent State University. Community involvement and volunteerism has always been a passion for me, from before and into my college career. Upon graduation, I found opportunities to extend my role as a mentor with Kent State and have had the opportunity to be a guest lecturer and professional mentor to many students.

Experience

1. Performance Marketing Operations Manager

   Trimble Transportation

   May 2022 — Present · Cleveland, OH, US

   Currently managing a small team that is administers and supports Marketing Operations for the entire Transportation sector at Trimble. Our focus includes a variety of areas categorized into Campaign Operations, Marketing Technology, Data Management and Digital Transformation. This includes coordinating with other sector leaders and global MOPs to align to goals and leading the team toward operational best practices. Various cross-functional responsibilities include sales enablement/alignment, product and content management/syndication, data normalization/validation, and customer journey alignment. Oversee the day-to-day management of our marketing tech stack and database, Marketo/Hubspot/Pardot execution and strategy, and deliver marketing performance reporting and analysis. Identify, implement, and manage new marketing technologies to improve our marketing performance while managing our existing marketing technology stack. Lead our marketing analytics function- measure existing KPIs, pull out actionable insights, and build/maintain marketing dashboards/reports that illustrate progress against goals. Manage database hygiene and optimization; develop/execute strategy for monitoring and improving gaps in data health and marketing automation performance ensuring an airtight lead process from inquiry to closed business and beyond. Implement and optimize lead/account scoring and routing (behavioral, firmographic) and lead/account routing methodologies to ensure highest quality leads are passed and prioritized appropriately for qualification. Provide thought leadership and strategic insight to the team, the organization, and relevant external audiences on industry trends and the business’s marketing.

Education

• Kent State University

  Bachelor of Business Administration (BBA), Managerial Marketing w/ Computer Info Systems minor, 3.91 GPA - Summa Cum Laude

  2014 — 2017

• Lorain County Community College

  Associate's degree, Business, Management, Marketing, and Related Support Services, 4.0

  2013 — 2014

• Western Reserve High School

  Honors Diploma, College/University Preparatory and Advanced High School/Secondary Diploma Program

• Kent State University

  Associate of Arts (A.A.), Marketing/Marketing Management, General, 3.98

  2013 — 2015