Marshall Altier
Market Director | SoCal: True Believers š Regional Manager Sales & Special Projects: Las Joyas Del Agave | Hospitality Veteran: NYC | Hong Kong | Las Vegas | Los Angeles, and beyond. Sometimes a face on your bitters.
- Role
- Market Director at True Believers
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Marshall Altier
Spirits and Systems Nerd, Educator, Operator, Writer, and evangelist of the epicurean with luxury experience around the globe. Marshall has worked to develop award-winning beverage programs, spirits products and strategies all over the world with elite clients like Mandarin Oriental and Four Seasons in New York, Hong Kong, Dubai, Las Vegas, Oahu, & Taipei and beyond. His contributions have been featured in such publications as New York Magazine and The San Francisco Chronicle. He is the co-author of How to Booze: Exquisite Cocktails and Unsound Advice published by Harper Collins Publishers. He came up through the ranks in New York City as a young bartender working closely with Chef luminaries of the Slow Food movement, which drove his passion for sustainability and flavor that would become the singular focus of his career.His passion for terroir has led him to study around the world, gaining certifications with institutions such as The Court of Master Sommeliers, The Consejo Regulador de Tequila, West Indies Rum & Spirits Producers Association, Vinos de Jerez, and Beverage Alcohol Resource (B.A.R)When not operating Michelin Starred bar programs, Marshall has designed flavors alongside several of the globe\'s top flavor houses for such iconic clients as Givaudan and Limited Brands. Iām 2009, Marshall collaborated with Greenbar Craft Distillery in Los Angeles to create his own brand; Bar Keep Organic Apple Bitters which has been featured in Wine & Spirits Magazine and thousands of back bars around the world.He spent two years in service as Vice President of the New York chapter of United States Bartenders Guild.
Experience
Market Director
Oct 2023 ā Present Ā· CA, US
Education
Consejo Regulador de Tequila
Master's Certification, Master's Certification Program
2010
The Ohio State University
BA, Media Studies
1998 ā 2003
The Ohio State University
Bachelor of Arts - BA, Comparative Literature
1998 ā 2003
Beverage Alcohol Resource
Bar Ready, History and Production of Spirits
2010
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