Marsha Landess

About Marsha Landess

Proactive, energetic and innovative leader with a proven track record of growing market share, cash flow and ratings in an inclusive and diversified winning culture. Over 35 years of broadcast media to include Regional Vice President, General Manager, Director of Sales, Management and Sales Training and Consulting. Passionate about winning and growing a team of individuals who want to excel in their careers and be the very best in the industry. Specialties: Strategic Planning, Expense management, Growing Cash flow, Recruiting, Hiring, Training, Contract Negotiations, Inventory Management and Pricing, Event Marketing, Digital, Mobile and Social Media Marketing, Business Consulting, Problem Solving, Customer Service, Creative Marketing Solutions, Community Service.

Experience

1. Regional Vice President

   Big Data Marketing

   Jan 2019 — Present

   Oversee all aspects of six station cluster in Charlotte, NC to include Urban AC, Mainstream Urban, Inspiration, News Talk, Sports Talk, Hot AC. Oversee all aspects of four station cluster in Richmond VA to include Urban AC, Mainstream Urban, Inspiration, Sports Talk, and Classic Hip Hop.

Education

• University of Richmond

  BA, Journalism

  1982 — 1986

Skills

• Radio Advertising
• Marketing
• Salesforce Training
• Online Marketing
• Radio Promotions
• Revenue Growth Generation
• Sponsorship
• Broadcasting
• Sales Leadership Training
• Creative Direction
• Public Relations
• Media Buying
• Inventory Management
• Social Media
• Digital Advertising
• Strategic Sales Plans
• Radio
• Mobile Marketing
• Leadership
• Media Planning
• New Business Development
• Sales Management
• Event Management
• Sales Process
• Advertising Sales
• Sales Motivation
• Broadcast
• Event Planning
• Advertising
• Sales
• Marketing Strategy
• Business Development
• Market Planning
• Operations Management
• Digital Marketing
• Event Based Marketing
• Media Relations
• Marketing Communications
• Customer Service
• Cold Calling