Marshal Tavakar

About Marshal Tavakar

Principal Product Manager | AI Products, Growth & Customer ExperienceI build AI-driven products that scale. Currently leading end-to-end product strategy and delivery at Liquidity.io, where I\'ve shipped 100+ features and generated 1.25M+ user sessions through data-driven growth strategies.What I do:Own AI/ML product roadmaps from concept to scale—including RAG systems and intelligent automationDrive growth through multi-channel marketing (Google Ads, Meta, SEO, lifecycle campaigns)Rapid prototype complex ideas using Cursor and Gemini to validate faster and ship smarterManage 20+ clients and stakeholders, translating bespoke needs into scalable product solutionsMy philosophy:Great products emerge at the intersection of customer pain, technical feasibility, and business impact. I thrive in ambiguity—whether it\'s defining strategy for AI products, optimizing growth funnels, or bridging gaps between engineering and business.Background:9+ years across product management, growth marketing, and AI implementation. Previously co-founded OXBOW Creatives (₹30L revenue in year one) and managed operations at Brew\'s and Fries (17% profit increase). I\'ve led teams, built businesses, and delivered products across B2B and B2C.Currently building:Marchain.io—democratizing AI education and tools for small businesses and traditional trades in India. Making sophisticated technology accessible to those who need it most. Based in Jaipur Let\'s connect if you\'re working on AI products, growth strategies, or building for underserved markets

Experience

1. Principal Product Manager

   Satschel, Inc

   Aug 2023 — Present · US

   AI/ML Model Selection & RAG Implementation: Evaluated and selected the most suitable AI models for product use cases, and implemented a Retrieval-Augmented Generation (RAG) system to deliver personalized suggestions, insights, and analytics to tool subscribers—significantly improving decision accuracy and user satisfaction.AI-Driven Automation & Cost Optimization: Built and deployed internal automation systems using n8n and custom APIs, reducing manual employee workload by 70% and increasing operational efficiency.User Growth & Traffic Scaling: Scaled product traffic to 1.25M+ users through targeted acquisition funnels, PLG strategies, and data-driven growth experiments.Engagement Optimization: Improved engagement metrics by increasing average session duration to 2 minutes per user and reducing drop-offs by routing users into automated behavioural funnels.In-House Growth Tools (SaaS Model): Created proprietary growth tools on a subscription model, onboarded 5 paying clients, and managed their ongoing product growth using structured analytics and automation frameworks.End-to-End Product Ownership: Built the product from scratch by identifying core user pain points, defining feature hypotheses, crafting a 4-month roadmap, and launching a subscription-ready version aligned with business goals.Automation-First Delivery: Automated all core workflows—user onboarding, engagement loops, retention triggers, and reporting—enabling faster experimentation and scalable growth.Cross-Functional Collaboration: Coordinated with engineering, design, operations, and marketing teams to ship features rapidly, validate KPIs, and maintain consistent delivery velocity

Education

• Manipal University Jaipur

  Bachelor's degree, Civil Engineering

  2011 — 2015

Skills

• Leadership
• Research
• Public Speaking
• Microsoft Word
• Project Management
• Customer Service
• Management
• Powerpoint
• Microsoft Excel