Marshal Downey
- Role
- Director of Strategy & Operations at Pilot44
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Marshal Downey
I like to sit at the intersection between marketing and technology. Sometimes the…
Experience
Director of Strategy & Operations
Jan 2021 — Present
Work directly with clients to understand key business drivers, challenges and future growth opportunities in order to design pilot-able solutions, associated implementation approaches and accompanying go-to-market strategies and learning goals / KPIs- Develop comprehensive and phased go-to-market plans including messaging/communication, creative direction, and channel strategy for new Venture MVP launches- Navigate corporate processes and policies in order to get projects into market as soon as possible while remaining in compliance of extremely stringent data security, purchasing, legal, and brand equity requirements- Coordinate project timeline and deliverables across internal business stakeholders and external vendors and agency partners to ensure timely project launches- Develop, execute, and analyze both quantitative and qualitative consumer and market research to identify opportunities ripe for exploiting- Lead, facilitate, and moderate both in-person and virtual brainstorming workshops to build consensus utilizing tools such as Zoom, Teams, and Miro- Create detailed launch plans, including paid, earned, and owned media strategies for launch and in-market incubation- Constantly push new ways of thinking and creativity into organizations with entrenched ways of working; successfully obtain stakeholder buy in and enthusiasm to move forward- Appointed as go-to internal subject matter expert for all things marketing and technology due to expert-level understanding- Participate in sales and proposal developments based on each client’s specific needs.
Education
California State University, Chico
Communication Design, Mass Communication
2006 — 2011
California State University, Chico
Master of Business Administration (MBA)
2011 — 2014
California State University, Chico
Business Administration, Marketing
2006 — 2011
Skills
- Strategy
- Due Diligence
- Online Advertising
- Strategic Partnerships
- Wildlife Photography
- Management
- Conversion Optimization
- E-Commerce
- Search Engine Optimization (SEO)
- Sem
- Social Media
- General Awesomeness
- Online Marketing
- Salesforce.com
- Analytics
- Search Engine Marketing (Sem)
- Omniture
- SEO
- Social Media Marketing
- Web Analytics
- Marketing
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