Marsha Everton
Corporate Director & Advisor
- Role
- Principal and Founder at Aimsights
- Location
- Harrisburg, US
- LinkedIn followers
- 500 followers
About Marsha Everton
Board Governance • P&L Leadership • Strategy Development • Consumer Behavior •…
Experience
Principal and Founder
Jan 2014 — Present
AIMsights is an international marketing consulting company with in-depth expertise in the purchasing and shopping behaviors of Millennials and Baby Boomers in the home furnishings and retail industries. AIMsights analyzes these generations - how they learn, make decisions and influence each other. AIMsights analysis, combined with expert marketing insights, helps business reach its target markets…building brand awareness and competitive advantage. The company’s U.S. offices are located in New Jersey and Pennsylvania, with affiliate offices in Tokyo, Frankfurt, Delhi and Shanghai. Products and services- Custom research and analysis for single or multiple clients- AIMsights panel surveys- AIMsights tools and blueprints- Consumer-centric strategic planning- AIMsights trend reports- AIMsights Thought Partner advisory services
Education
Georgia Institute of Technology
B.S., Applied Biology
1970 — 1973
Stanford University Graduate School of Business
M.B.A.
1974 — 1976
Skills
- Mergers & Acquisitions
- Entrepreneurship
- P&L Management
- Strategy
- Succession Planning
- Budgeting
- Team Building
- Management
- Sourcing
- Negotiation
- Marketing Management
- Executive Management
- Business Planning
- Business Development
- Business Strategy Formulation
- Market Research
- Sales
- Organizational Development
- Corporate Governance
- Public Relations
- Executive Compensation
- Business Strategy
- Contextual Intelligence
- Customer Service
- Consumer Behaviour
- Manufacturing
- Product Development
- Analysis
- Management Consulting
- Competitive Analysis
- Change Management
- Leadership
- Non-Profit Governance
- Social Media
- Board Governance
- Human Resources
- Strategic Planning
- Leadership Development
- Integrated Marketing
- Coaching
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