Marsha Perez

SENIOR DIRECTOR AD IMPACT, ATTRIBUTION at NBCU

Role: Senior Director Ad Impact, Attribution at NBCUniversal
Location: New York, NY, US
LinkedIn followers: 500 followers

About Marsha Perez

A committed and passionate team leader who has worked in the sports industry for 10+ years. Dedicated to helping increase sales revenue through compelling qualitative and quantitative research pieces. Focused on taking large data from TV and digital findings and translating them into actionable insights and recommendations. Has worked on 8 markets with 16 professional NBA, NHL, and MLB teams.

Experience

Senior Director Ad Impact, Attribution
NBCUniversal
Oct 2024 — Present · New York, NY, US

Education

University at Buffalo School of Management, The State University of New York
Marketing & International Business, Marketing and International Business
2001 — 2005

Skills

Media Research
Media Buying
Digital Strategy
Comscore
Market Research
Simmons
Strata View
Mobile Marketing
Advertising Research
Marketing Research
Television
Advertising Sales
Custom Show
Arianna
Digital Marketing
Kantar
Media Planning
Advertising
Tns Media Intelligence
Social Media Marketing
Nielsen
Digital Media
Integrated Marketing
Scarborough Research

Contact information

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Work email
•••••@nbcuniversal.com
Personal email
•••••@•••••.com
Direct dial
+13•••••••18

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Current company

NBCUniversal

Entertainment Providers · 43K employees · New York City, New York, United States

NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

nbcuniversal.com

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About Marsha Perez

Experience

Senior Director Ad Impact, Attribution

Education

University at Buffalo School of Management, The State University of New York

Skills

Find verified contacts for anyone on LinkedIn