Chris Woods
Regional Recruitment Marketing & i & d Lead @Mars
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WORK HISTORY
Regional Recruitment Marketing & i & d Lead @Mars
GB
I lead the design and scale-up of Mars’ talent attraction capability across Europe, the Middle East and Africa, building systems that connect employer brand to real hiring outcomes.My role sits at the intersection of employer reputation, recruitment marketing, inclusion and data. The focus is simple: help candidates make confident career decisions, and help the business attract the right talent more effectively.What I’m accountable for • Launching and scaling a new regional recruitment marketing function across 14 markets, covering strategy, governance, delivery and measurement • Leading and developing a specialist team across recruitment marketing and diversity attraction, while also providing interim leadership across employer reputation • Partnering closely with global TA, employer reputation and market teams to align attraction strategy with real hiring needsHow I approach the work • Designing attraction strategies that prioritise clarity over volume, and conversion over activity • Embedding human-centred recruiting principles into employer brand, job content and channel strategy, particularly for underrepresented talent • Using data to guide decisions, test assumptions and move investment away from low-impact activitySelected impact • Built a new global job ad format and content architecture to improve candidate understanding and application quality • Redefined regional media strategy across social, digital, job boards and offline channels to better support strategic hiring priorities • Acted as global LinkedIn Talent Solutions account lead for Mars, shaping platform strategy across Jobs, Recruiter and Insights • Helped shift employer brand conversations internally from awareness to outcomes, influencing how success is measured and prioritised
SKILLS
ABOUT CHRIS WOODS
I lead talent attraction at Mars across Europe, the Middle East and Africa, building systems that help people make real career decisions, not just consume employer brand content.Over the past decade, I’ve worked across employer branding, recruitment marketing and talent acquisition, and one thing has become clear: attraction fails when we optimise for views over value. My work sits at the intersection of human-centred recruiting and data-led decision making. That means designing attraction strategies that respect candidates’ time, reflect real roles and cultures, and actually convert into applications and hires. Not just campaigns that look good on paper.In my current role, I’ve built and scaled new recruitment marketing capability, partnered closely with platforms like LinkedIn, and helped redefine how Mars shows up to talent globally, from job architecture and content to channel strategy and measurement.I’m particularly passionate about inclusive attraction done properly. Not as a slogan, but as a system. Ensuring talent from underrepresented backgrounds can see themselves, trust what they see, and access opportunities fairly.Alongside my role, I speak and write about the future of talent attraction, leadership in uncertain times, and what it really takes to keep recruiting human in an AI-shaped world.If you’re interested in employer brand that actually works, or talent attraction that balances strategy with empathy, you’re in the right place.
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