Watson
Marketing & Brand Partnerships Specialist | Educational Speaker
- Role
- Director, Corporate Partnerships at Los Angeles Lakers
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Watson
Seasoned leader and strategic marketer with 10+ years of experience driving results across the sports and entertainment industry. Proven success in building and executing seven-figure, 360° partnership marketing campaigns, managing books of business, negotiating contracts, and delivering solution-oriented brand activations.Recognized as a collaborative team player and detail-driven executor with a passion for elevating brands through innovation and impact.Deeply committed to community, currently serving as:President, East Stroudsburg University Alumni BoardPresident, Camden Center for Youth DevelopmentCo-President, The SpringHill Company’s Black ERGMember, For(bes) the Culture by ForbesMentor, Big Brothers Big SistersIn 2020, during the height of the COVID-19 pandemic, I launched a grassroots career support initiative—connecting with over 110 sport management students and professionals across the country to provide mentorship, guidance, and momentum during uncertain times.
Experience
Director, Corporate Partnerships
Oct 2025 — Present · Los Angeles, CA, US
Develop and execute strategic corporate sponsorships
Education
East Stroudsburg University of Pennsylvania
Sport Management, Business
Skills
- Social Networking
- Social Media Marketing
- Integrated Marketing
- Sales
- Teamwork
- Social Media
- Sports Marketing
- Management
- Team Building
- Marketing
- Ticket Sales
- Leadership
- Project Planning
- Event Management
- Team Leadership
- Strategic Planning
- Marketing Communications
- Data Entry
- Recruiting
- Sports
- Public Relations
- Sports Management
- Event Planning
- Process Scheduler
- Time Management
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