Marnye Hall

Brand Leader | Senior Creative Director | Writer | Producer | Board Member

Role
Senior Director - Creative & Strategy at The E.W. Scripps Company
Location
Atlanta, GA, US
LinkedIn followers
500 followers

About Marnye Hall

I am an award-winning brand strategist and senior-level creative director with experience leading teams of creative directors, writer/producers and designers. I currently lead the creative and brand messaging for national and local brands owned by The EW Scripps Company. Recent wins include the multi-platform marketing campaign that led to the most watched original on Court TV -\"Interview with a Killer,\" the development and deployment of a storytelling graphics package across all Scripps stations and the launch of an enterprise wide content sharing brand. In addition to my work as a marketing leader, I am on the board of directors of the World Foundation for Girl Guides and Girl Scouts. You can learn more about me and see my work at marnyehall.com.

Experience

  1. Senior Director - Creative & Strategy

    The E.W. Scripps Company

    Jan 2025 — Present

    Led the brand strategy, development and launch of a multi-platform content sharing brand across 40 stations, resulting in a brand campaign reaching 12-million impressions in 30-days.Collaborated with senior art leadership and a design agency to develop and execute an enterprise-wide graphics package aimed at increased universal brand consistency. Collaborated on the marketing and branding processes for mergers and acquisitions.Led user testing and recommendations of AI tools in marketing creative.Guided a team of art directors, designers, creative directors and producers resulting in industry award-winning marketing.

Education

  • Thread at Yale

    Storytelling in Modern Media

    2015 — 2015

  • James Madison University Paris

    French Language and Literature

    1998 — 1998

  • Butler University

    Bachelor's degree, Radio and Television and French

    1995 — 1999

Skills

  • Social Networking
  • Multimedia
  • Social Media Marketing
  • New Media
  • Copywriting
  • Journalism
  • Content Strategy
  • Videography
  • Blogging
  • Event Planning
  • Press Releases
  • Digital Media
  • Public Relations
  • Media Relations
  • Video
  • After Effects
  • Editorial
  • Broadcast
  • Avid
  • Television
  • Producing
  • Field Producer
  • Webinar Management
  • Entertainment
  • Webinars
  • Copy Editing
  • Video Editing
  • Final Cut Pro
  • Broadcast Journalism
  • Mentoring
  • Editing
  • Nonprofits
  • Coaching
  • Video Production
  • Storytelling
  • Webinar Development
  • Media Production
  • Magazines
  • Content Management
  • Writing

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Marnye Hall — Senior Director - Creative & Strategy at The E.W. Scripps Company in Atlanta, GA, US | Unifers