Marnye Hall
Brand Leader | Senior Creative Director | Writer | Producer | Board Member
- Role
- Senior Director - Creative & Strategy at The E.W. Scripps Company
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Marnye Hall
I am an award-winning brand strategist and senior-level creative director with experience leading teams of creative directors, writer/producers and designers. I currently lead the creative and brand messaging for national and local brands owned by The EW Scripps Company. Recent wins include the multi-platform marketing campaign that led to the most watched original on Court TV -\"Interview with a Killer,\" the development and deployment of a storytelling graphics package across all Scripps stations and the launch of an enterprise wide content sharing brand. In addition to my work as a marketing leader, I am on the board of directors of the World Foundation for Girl Guides and Girl Scouts. You can learn more about me and see my work at marnyehall.com.
Experience
Senior Director - Creative & Strategy
Jan 2025 — Present
Led the brand strategy, development and launch of a multi-platform content sharing brand across 40 stations, resulting in a brand campaign reaching 12-million impressions in 30-days.Collaborated with senior art leadership and a design agency to develop and execute an enterprise-wide graphics package aimed at increased universal brand consistency. Collaborated on the marketing and branding processes for mergers and acquisitions.Led user testing and recommendations of AI tools in marketing creative.Guided a team of art directors, designers, creative directors and producers resulting in industry award-winning marketing.
Education
Thread at Yale
Storytelling in Modern Media
2015 — 2015
James Madison University Paris
French Language and Literature
1998 — 1998
Butler University
Bachelor's degree, Radio and Television and French
1995 — 1999
Skills
- Social Networking
- Multimedia
- Social Media Marketing
- New Media
- Copywriting
- Journalism
- Content Strategy
- Videography
- Blogging
- Event Planning
- Press Releases
- Digital Media
- Public Relations
- Media Relations
- Video
- After Effects
- Editorial
- Broadcast
- Avid
- Television
- Producing
- Field Producer
- Webinar Management
- Entertainment
- Webinars
- Copy Editing
- Video Editing
- Final Cut Pro
- Broadcast Journalism
- Mentoring
- Editing
- Nonprofits
- Coaching
- Video Production
- Storytelling
- Webinar Development
- Media Production
- Magazines
- Content Management
- Writing
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