Marlo Sollitto

About Marlo Sollitto

Digital content strategist, manager, editor and copywriter with 15+ years of experience…

Experience

1. Senior Content Strategy and Content Writer

   TransUnion

   Nov 2019 — Present

   Lead digital content strategy and writing initiatives, collaborating with marcomms, subject experts, designers and UX to consistently produce high quality, optimized content that achieves business goals Create and implement messaging framework for industry-specific marketing (retail, collections, multifamily, communications and more) for maximum impact Write clear, compelling, audience-focused digital content including website copy, emails, landing pages, eBook, white papers, blogs, case studies, and demand generation campaigns. Specialize in transforming complex topics into easy-to-understand, audience-focused copy Demonstrated success with defining, implementing and optimizing a content strategy Monitor traffic, develop strategies to improve rankings and identify new opportunities Work in fast-paced environment, prioritize multiple projects and meet demanding deadlines

Education

• Kent State University

  Bachelor's degree, Mass Communications, Journalism. Minor in English

Skills

• Copywriting
• Press Releases
• Blogging
• SEO
• Copy Editing
• Magazines
• User Experience
• Editorial
• Online Marketing
• Marketing Communications
• Editing
• Digital Media
• Corporate Communications
• SEO Copywriting
• Internal Communications
• Newsletters
• Web Content
• Publications
• Wordpress
• New Media
• Content Development
• Publicity
• Search Engine Optimization (SEO)
• Case Studies
• White Papers
• Human Resources
• Content Strategy
• Social Media Marketing
• Public Relations
• Marketing
• Content Writing
• Healthcare
• Content Management
• Publishing
• Public Speaking
• Research
• Email Marketing
• Web Content Writing