Marlo J. Mason

About Marlo J. Mason

In the last 6 years, I have had tremendous success in each of the four positions I held and was consistently promoted for at AutoFi - a start-up SaaS automotive/lending solution for dealers and enterprise partners. Profitability challenges forced multiple staff reductions; the most recent resulted in my position being eliminated. • Led a team successfully onboarding individual (tier3 automotive) and enterprise accountso 0% staff turnover, 40% promoted between my department and cross-departmentally.• Developed intake and maintenance support tools, Salesforce workflows, SOPs and quality control to seamlessly scale from 1,500 to over accounts since 2021.o Restructured team and implementation processes increasing productivity and ultimately reducing launch time by 45%.o Instituted an inventory SLA that yielded a 40% increase in accuracy.• Directed strategic partnerships through implementation process design and post-launch support including Santander, Lithia Driveway, Stellantis Financial Services, CarGurus and more.o Successfully managed the full implementation process for two flagship products for Santander.I have recruited, coached and directed in-field teams to increase retention, navigate price increases and upsell new platform add-ons.Heading a new brand department, Enterprise API Implementation: I built a team, designed new processes, SLAs, and KPIs from the ground up while working with high-volume partners and cross-departmental collaborations on custom projects. My leadership skills include internal and external communications, presentations and training including clients such Santander, Lithia, Chase and CarGurus. I also excel at:• Process workflow and reporting automation design/re-design including root cause/gap analysis• Custom onboarding tools, solutions, and QA development • Recruitment and development of cross-trained, empowered teams• Customer support and cross-team escalation collaboration• Project leadership, roadmap projections, strategic forecastingMy career accomplishments prior to AutoFi include dealership/OEM operations and general management including graduating from NADA Dealer Academy. Additionally, I have led new product management and UI/UX design and validation. I also have an extensive understanding of digital marketing and sales support.

Experience

1. National Director Client Services

   Zipdeal

   Dec 2023 — Present · US

   Helping dealers drive profits. Coaching dealer partners and training their teams on our immersive digital experiences to ensure that your most critical time-of-sale processes are completed 100% of the time.

Education

• NADA Dealer Academy

  Dealer Academy, General Dealership Management

  2014 — 2015