Marli Walker
Ux Designer - Ecommerce & Lead Generation @GE HealthCare
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WORK HISTORY
Ux Designer - Ecommerce & Lead Generation @GE HealthCare
Designed Memorial Day and Labor Day promotional experiences generating $459K+ in eCommerce revenue, including $271K+ in incremental revenue for a product line sold through eCommerce.Introduced an enhanced Buy Box experience, increasing add-to-cart rates by 20% and driving a 15% lift in checkout conversions.Designed and led high-impact A/B tests, including:Cart redesign study that improved cart conversion by 300%, reduced exit rate by 15%, drove 389 incremental checkouts, and generated $55K incremental revenue.Estimated tax feature that increased cart-to-checkout conversion by 18% and drove $151K incremental revenue.Homepage redesign that reduced bounce rate by 20% and increased engagement with visual category navigation from 4.0% to 7.5%Form field optimization that reduced disqualified leads by 65% and increased qualified leads by 19%.Designed personalized homepage experiences across key product segments, increasing form conversion rates by +5.17%(5.87% total CVR).Enhanced in-page contact experiences to improve lead quality and sales pipeline efficiency.Contributed to significant YoY growth:2023:+10% U.S. online equipment orders,+12% add to cart conversion,+40% AOV2024: 32% U.S. online equipment orders,+10% digitally initiated leads-4% cart abandonment2025:+36% U.S. online equipment orders,+20% increase in AOV,+19% digitally qualified leadsLed usability studies, A/B testing, persona development, and journey mapping across equipment, parts, accessories, and software purchasing experiences.Partnered closely with Product, Engineering, Architecture, and Global/Regional stakeholders to align UX strategy with business goals.Reduced technical debt by improving design-to-development collaboration.I focus on building scalable digital ecosystems where user needs and business objectives align — increasing loyalty, accelerating revenue growth, and creating high-performing eCommerce experiences at scale.
EDUCATION
Nevada High School
High School
Missouri State University
Bachelor of Science (BS), Public Relations, Advertising, and Applied Communication
Liberty University
Graduate Certificate, Business Administration and Communications
ABOUT MARLI WALKER
I’m a UX Designer with 10+ years of experience designing digital experiences in the healthcare industry, specializing in B2B eCommerce environments and complex health technology ecosystems. I thrive in collaborative environments where Product, Engineering, and business leaders align around a shared goal: designing digital ecosystems that improve usability, increase adoption, and drive revenue growth.My work sits at the intersection of user research, healthcare IT, and scalable digital product design. I focus on transforming complex purchasing journeys — including equipment, parts, accessories, and software — into intuitive, conversion-driven experiences that balance regulatory considerations, technical constraints, and business goals. With a strong foundation in both research and hands-on execution, I’ve partnered with cross-functional teams across the globe to design solutions for sophisticated systems and enterprise-level products. I’m passionate about simplifying high-friction workflows into clear, efficient interactions — whether through streamlined checkout flows, optimized lead capturing experiences, or scalable design systems.I’m naturally curious about how digital experiences shape behavior. I’m constantly analyzing how UX/UI patterns can reduce cognitive load, increase trust, and drive measurable business impact. My approach blends experimentation (A/B testing), data-informed decision-making, and human-centered design to create experiences that deliver value to both customers and stakeholders. Core competencies include: UX and UI design, user research, usability testing, A/B experimentation, and building scalable design systems. I specialize in aligning product strategy to business objectives and translating that strategy into intuitive, high-impact user experiences that drive measurable results.Technical expertise spans: Figma, Adobe Creative Cloud, Adobe XD, Sketch, InVision, Miro, HTML, CSS, JavaScript, Amazon Web Services (AWS), Salesforce, and cloud-based environments. Additional strengths include: prototyping, wireframing, graphic design, product development, project management, DevOps collaboration, and cross-functional stakeholder partnership.
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