Marlind H.

Paid Search Specialist - Sea @Mouser Electronics

Munich, DE

Perform daily account maintenance and creation of pay-per-click accounts on Google, Bing, & other search platforms as assigned. · Manage the execution of search marketing campaigns & ad groups, including setup, analysis, optimization, monitoring, reporting, budget pacing & forecasting, keyword research and expansion. · Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals. · Optimize campaign/program performance through continuous testing & monitoring including collection and analysis of negative keywords. · Manage budget of all assigned paid search accounts and make recommendations for continuous improvement. · Responsible for initiating the building and maintenance of reports and dashboards using search platform data plus data from additional sources. · Maintain and monitor keyword bids, quality score, and other account metrics as assigned. · Perform administrative duties with the SEM department including (but not limited to) scheduling meetings, organizing presentations, researching and evaluating new opportunities, coordinating global communications. · Establish, maintain, and continuously build on Mouser and E-commerce business knowledge. · Make recommendations to improve performance based on the monitoring of keyword bids, quality scores, and other account metrics. · Make recommendations for A/B testing for continuous improvement. · Maintain and actively pursue awareness on SEM Industry trends and changes and share this knowledge with the SEM team.

Technical University of Munich

Master of Science (M.Sc), Management & Technology

Jönköping University

Master of Science (M.Sc.), International Marketing

University of Tirana

Bachelor of Science, Business Administration