Marli Larimer

About Marli Larimer

As a global leader in content operations and AI-enabled governance, I bring 15+ years of…

Experience

1. Director, Content, Search & Social Practice

   Concentrix Catalyst

   Apr 2021 — Present

   Lead the global practice for content strategy and scaled content production operations. Consult with clients and engagement leads to sell new Content Strategy and Content Production work and then ensure we have the right operational foundation in place including nearshore, offshore and hybrid resourcing where appropriate. I build and lead high performing teams of content strategists, writers, editors, and producers that create exceptional content including: web copy, customer evidence stories, sales enablement assets, social copy, and event materials that tell the compelling product stories that support the clients’ business objectives. Role Highlights: • Building new practice solutions and services and that leverage gAI to deliver new operational efficiencies (internal and client-facing) • Quadrupled content production division’s billed and booked revenue in less than a year. • Contributed content expertise to RFPs that resulted in million dollar in multi-year content services contracts. • Created bespoke production operations models specific to clients’ existing system architectures, services, and APIs; then leveraged these models to create the “Our Studio or Yours” Content Studio foundational framework. • Built multiple scaled teams of technical storytellers that receive record number of client accolades and rave reviews for content relevance and reuse/ROI. • Coached team on how to have informed structured/headless content conversations with clients. • Created the Inclusive Design and Delivery for Copywriters training course, thoughtpaper and new service offering/assessment around equity and inclusion across content channels.

Education

• University of Washington

  Professional Certificate, Non Profit Management

• WaMu/Chase Professional Development Center

  Organizational Development, Process Optimization and Continuous Improvement

• Pacific Lutheran University

  Public Relations, Advertising, and Applied Communication

• University of Washington

  B.A., Mass Communications: Writing

Skills

• Content Strategy
• Crisis Communications
• Integrated Marketing
• Communications Planning
• Digital Marketing
• Marketing Communications
• Microsoft Office
• Copywriting
• Change Management
• Content Management
• Strategic Communications
• Social Media
• Strategic Content Development
• Leadership
• Requirements Analysis
• Cms
• Web Analytics
• Internal Communications
• Web Content
• Product Management
• Communication Training
• Corporate Communications
• Strategy
• Content Management Systems (Cms)
• Intranet
• Office 365
• Business Analysis
• Website Localization
• User Experience
• Editing
• Email Marketing
• Management
• Web Content Management
• Project Management