Marlene Micallef-Awad

Group Account Director @Mark Iv

Mississauga, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2014 — Present

Group Account Director @Mark Iv

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Mississauga, ON, CA

Major Accounts include: PepsiCo; Quaker and Frito-LayAnnual brand planning, strategic development, shopper marketing, partnerships, sponsorships, contests, sampling, sales communication, digital, product launches. Written and oral communications including: briefs, timelines, presentations, brand planning proposals, evaluation reports.Financial planning including margin projections.Staff Management, mentoring and development.

SKILLS

In-Store MarketingMobile MarketingDigital StrategyEvent PlanningCampaignsSponsorshipMarketing ManagementEmail MarketingBrand ManagementMarketing StrategyMarket PlanningCampaign ExecutionIntegrated MarketingCreative DirectionOnline AdvertisingMedia PlanningStrategic PlanningCreative StrategyMarketing ConceptsExperiential MarketingBudgetsDirect MailClient ServicesCreative DevelopmentBrand DevelopmentDigital MarketingRelationship MarketingPromotionsInteractive MarketingAccount ManagementB2bMarketing CommunicationsShopper MarketingIn-StorePrint ProductionAdvertisingPopSocial MediaCopywritingBudget Management

ABOUT MARLENE MICALLEF-AWAD

I am a senior integrated marketing strategist and Chartered Marketer (CM) with 15+ years…

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Marlene Micallef-Awad — Group Account Director at Mark Iv in Mississauga, ON, CA | Unifers