Marlene L.
Marketing & Brand Strategy | CX Leadership
- Role
- Manager, Cx Strategy & Guest Experience at Caesars Entertainment
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Marlene L.
Hola! I’m a strategic Marketing, Brand, and Customer Experience (CX) leader with 11+ years of experience delivering enterprise-scale, multi-channel marketing initiatives across hospitality, gaming, food & beverage, and sports-adjacent environments.My work sits at the intersection of:• Brand & partnership marketing• Customer Experience (CX) strategy & touchpoint design• Technology, digital transformation & marketing platformsI’ve led large-scale product launches, integrated marketing campaigns, and award-recognized CX program, partnering cross-functionally across marketing, operations, technology, analytics, and external partners to turn complex strategies into measurable business impact.I’m especially passionate about the convergence of marketing, technology, and sports, and the rapid growth of women’s sports as a powerful platform for brand activation, sponsorship engagement, innovation, and long-term equity.Always open to conversations around marketing strategy, sponsorship and partnership activation, CX innovation, digital transformation, and the future of sports. Let’s connect if you’re building what’s next.
Experience
Manager, Cx Strategy & Guest Experience
May 2021 — Present · Las Vegas, NV, US
Designed and scaled a Guest Experience Program that earned internal recognition, including Caesars Founders Award nominations in 2022 and 2025, with a 2025 award win, for enterprise-wide impact.• Implemented the Voice of Customer Program to gather valuable feedback and insights for strategic decision-making.• Collaborated with cross-functional teams to ensure seamless integration of the program across the enterprise.• Developed department-centric closed-loop feedback processes• Leveraged experience management software platform to enhance guest feedback analysis and track outcomes that correlate operational changes with key metrics
Education
The University of Winnipeg
Bachelor of Arts (BA), International Development Studies
2008 — 2012
Canadian Forces School of Administration & Logistics (CFSAL)
Human Resource Management/Personnel Administration, General
2002 — 2002
Cornell University
Marketing Strategy Certificate (In process)
2023
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