Marlene Kelly

About Marlene Kelly

Highly creative, strategic team leader for some of the most recognizable brands (Amazon…

Experience

1. Head of Marketing at Amazon Publishing

   Amazon

   Feb 2015 — Present

   Lead a multi-functional team of +25 marketers and program managers to achieve customer growth goals for Amazon Publishing. Responsible for strategic development and vision planning across all marketing channels and paid social (FB, IG, Tiktok). Own VP-level budget, operational planning, quarterly and weekly business review. Devise annual roadmap focused on driving demand through subscription programs (Kindle Unlimited, Prime Reading, Amazon First Reads), via personalization and automated strategies, including promotional campaigns and events in addition to inventing new levers and programs to connect Amazon Publishing\'s books with the right readers. Partner with cross-functional teams (PR, editorial, merchandising) and external agencies to identify new brand-building opportunities aligned to long-term organizational goals. Evaluate and measure the effectiveness of programs and new releases, investments and campaigns. Work closely with internal teams to establish innovative testing and optimization plans.

Skills

• Video Production
• Lifestyle
• Video Editing
• Digital Media
• Workforce Planning
• Social Media Marketing
• Succession Planning
• Television
• Taleo
• Writing
• Human Resources
• Journalism
• Advertising
• Brand Development
• Entertainment
• Content Strategy
• Production
• Newsletters
• Change Management
• Marketing Strategy
• Publishing
• Magazines
• Recruiting
• Performance Management
• Social Media
• Editorial
• Copywriting
• Multimedia
• Strategic Partnerships
• Online Marketing
• SEO
• Creative Strategy
• Digital Strategy
• Web Content
• Online Advertising
• Employee Benefits
• Payroll
• Business Process Improvement
• HR Policies
• Web Development