Marlene Franco
Senior Designer and Art Director | Strategy-led Branding, Identity & Brand Systems | Consumer, Hospitality, Wellness
- Role
- Designer & Creative Director at Marlene Franco Studio
- Location
- South Pasadena, CA, US
- LinkedIn followers
- 500 followers
About Marlene Franco
I help companies and entrepreneurs build brands people feel and remember through strategy…
Experience
Designer & Creative Director
Jan 2012 — Present · Los Angeles, CA, US
Founder of a boutique creative studio that blends brand strategy and design to craft brands that are authentic, scalable, and built to connect, serving clients in both English and Spanish markets. I partner with entrepreneurs, small businesses, and established companies across industries including consumer goods, hospitality, wellness, technology, and creative services.Highlights:• Lead brand strategy, creative direction, and design execution for clients, guiding projects from strategy foundations through cohesive brand systems spanning packaging, digital, retail, social, and collateral.• Directed global teams of designers, strategists, copywriters, illustrators, and developers to deliver brand systems rooted in clarity and connection.• Built lasting client relationships, from early-stage entrepreneurs to established companies, delivering brand systems tailored to diverse industries such as wellness, consumer goods, hospitality, and technology.• Expanded the studio with an educational branch, developing mentorship programs, masterclasses, and resources that empower entrepreneurs and creatives to grow with clarity.• Personally mentored designers and studio founders through tailored programs, guiding them in professional growth, client management, and building sustainable creative practices.• Client work featured in CNN, NPR, Washington Post, Clinton Global Initiative, and La Prensa, highlighting design impact and brand visibility. My own perspective and studio have also been profiled in VoyageLA and CanvasRebel.
Education
Savannah College of Art and Design
BFA, Graphic Design
2001 — 2005
Academy of Art University
MFA, Graphic Design
2006 — 2010
SCAD Lacoste, France
Printmaking and Drawing
2002 — 2002
Skills
- Visual Communication
- Digital Illustration
- Retail Design
- Printmaking
- Illustration
- Typography
- Advertising
- Concept Development
- Rendering
- Letterpress
- Indesign
- Graphic Design
- Graphics
- Environmental Graphics
- Experience Design
- Illustrator
- Corporate Identity
- Logo Design
- Design Strategy
- Artist Books
- Art
- Concept Design
- Packaging
- Posters
- Art Direction
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.