Marlene Aviles
Senior HR Business Partner @Cricut
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WORK HISTORY
Senior HR Business Partner @Cricut
Currently supporting:Sales, Channel Marketing, DTC, Marketing and Creative (Globally).Previously supporting:Software Engineering, IT & Security, User Experience, Data Science, Marketing, Creative, Finance, Accounting, Sales (Americas), and Operations.
EDUCATION
University of Utah - David Eccles School of Business
Professional Master of Business Administration - MBA, David Eccles School of Business
San José State University
Minor, Hispanic-American, Puerto Rican, and Mexican-American/Chicano Studies
San José State University
Bachelor of Applied Science - BASc, Therapeutic Recreation/Recreational Therapy
ABOUT MARLENE AVILES
I’m a Human Resources professional with an MBA who’s passionate about helping organizations thrive through their people. I bring a blend of strategic business insight and hands-on HR experience, and I love partnering with leaders to align talent strategies with meaningful business outcomes, both globally and domestically.Throughout my career, I’ve had the opportunity to support senior leadership with data-driven insights, guide workforce planning, and lead initiatives that build inclusive, high-performing cultures. I enjoy taking evolving HR best practices and making them practical, scalable, and impactful across different teams and locations.What really drives me is the balance between people and strategy. I’m known for building strong relationships, navigating complex employee relations with care, and using an analytical lens to strengthen talent strategies. I take pride in creating solutions that are both people-centered and aligned with business goals, while always ensuring compliance and integrity.I also bring a strong foundation in project management, leading cross-functional initiatives from idea to execution. Whether improving HR processes or contributing to broader organizational projects, I enjoy connecting the dots between user needs, team dynamics, and business strategy.I’m always excited to connect, learn, and explore new opportunities where I can make a meaningful impact - whether in HR leadership or in roles that blend people strategy with project and program management.
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