Marlene T.
Houston Chapter Lead @Wit - Women In Toys, Licensing & Entertainment
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WORK HISTORY
Houston Chapter Lead @Wit - Women In Toys, Licensing & Entertainment
Houston, TX, US
Initiator and Chapter Lead for the Greater Houston area for Women in Toys, Licensing & Entertainment, responsible for launching the local chapter and cultivating a strong professional community across toys, licensing, entertainment, retail, and consumer products through events, mentorship, and networking opportunities.
EDUCATION
Universidad Iberoamericana, Ciudad de México
Marketing
Tecnológico de Monterrey
E-Marketing, Social Media and Metrics
Ecole Lemania (Laussane, Switzerland)
Business and Marketing
Universidad Anáhuac
Masters degree, Arts, Entertainment, and Media Management
Instituto Tecnológico Autónomo de México
Bachelor of Engineering - BE (Incomplete)
Northwestern University - Kellogg School of Management
Strategies that Build Winning Brands
Tecnológico de Monterrey
Bachelor's degree, Mass Communication/Media Studies
SKILLS
ABOUT MARLENE T.
Results-driven professional with extensive experience in themed family entertainment, specializing in marketing, branding, sales, public relations, sponsorships and customer service. Highly motivated and teamwork-oriented marketing strategist with track record of adapting global campaigns into region-specific concepts, creating out-of-the-box solutions and negotiating synergy initiatives for partners and sponsors to increase brand visibility, attract and engage audiences through stories and achieve sales target projections while uplifting spirits and creating unforgettable memories. Thorough planner, goal-oriented and adaptable to ever-changing entertainment business. Strategic Planning | Creative Branding Solutions | Location-Based Entertainment | Franchise Development & Innovation | Strategic Partnerships Management | Contract Negotiations | Financial Planning, Analysis & Reporting | Project Management | Cultural Integration & Localization Specialist
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