Marlene Ronstedt
Product Marketing Manager @ Across | PMM & GTM Strategy for AI, Crypto and Blockchain | Public Speaker & Forbes Contributor
- Role
- Product Marketing Manager at Across Protocol
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Marlene Ronstedt
I’ve spent 8+ years building, growing, and marketing technical products across…
Experience
Product Marketing Manager
Jul 2024 — Present · San Francisco, CA, US
Drive GTM strategy and execution for a leading cross-chain protocol ($1B+ monthly volume), spanning SDK and API launches/adoption, B2B integrations, and front-end/dApp growth, working cross-functionally with product, engineering, and sales while directing a 10-person marketing team and coordinating multiple external agencies. Led the ERC-7683 adoption campaign (500K+ views, 70+ partnerships) and the Uniswap integration launch (1.5M+ views). Owning growth tactics and Google Ads campaigns to scale user acquisition, while overseeing OKRs/KPIs and monitoring performance and conversion metrics across Google Sheets, Amplitude, Google Analytics, Twitter Analytics, and Preset.
Education
Avans University of Applied Sciences
Bachelor of Business Administration - BBA
2012 — 2013
Leiden University College The Hague
BA Liberal Arts & Sciences: Global Challenges
2013 — 2016
Goldsmiths, University of London
MA Digital Media
2016 — 2017
Royal Academy of Art, The Hague | Koninklijke Academie van Beeldende Kunsten (KABK)
Practicum Artium
2014 — 2015
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