Marlene Jennings
VP, Head of Sales | Revenue Growth Architect | Builder of High-Impact Teams |Multi-Business Leader | Twin Mom & Doodle Mom
- Role
- Vice President, Head of Institutional Sales at Cengage
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Marlene Jennings
Dynamic and results-driven executive leader with a proven track record of driving revenue growth, leading complex change, and managing diverse business portfolios. With over 15 years of experience in sales leadership and strategic business management, I specialize in scaling operations, building high-performing teams, and delivering consistent results in fast-paced, evolving markets.⁕Revenue Growth Architect: Nearly doubled contract business over four years through strategic planning, operational excellence, and customer-centric innovation.⁕Builder of High-Impact Teams: Spearheaded the creation and launch of the organization’s first-ever Sales Development Representative (SDR) team, now a critical engine for pipeline generation and closed-won opportunities.⁕Multi-Business Leadership: Currently oversee three distinct businesses within the Higher Education market, managing $130M in direct revenue and influencing an additional $450M in shared revenue—balancing strategic vision with operational execution.⁕Sales Enablement Champion: Lead the Sales Learning & Development team, designing and deploying programs that enhance engagement, boost sales efficiency, and accelerate ramp time for new hires.I thrive at the intersection of strategy and execution—navigating complexity, aligning cross-functional teams, and delivering measurable business outcomes. Whether scaling new initiatives or optimizing mature operations, I bring a growth mindset, a collaborative leadership style, and a relentless focus on results.
Experience
Vice President, Head of Institutional Sales
Mar 2021 — Present
Education
Michigan State University
Bachelor's degree, Marketing
1998 — 2002
Skills
- Sales Process
- Customer Relationship Management (Crm)
- Crm
- Cold Calling
- Sem
- Email Marketing
- Digital Media
- Sales
- Strategic Planning
- Management
- Lead Generation
- Online Marketing
- Strategic Partnerships
- Strategic Communications
- Strategic Sales
- Integrated Marketing
- Marketing Management
- Social Media
- Marketing Communications
- Marketing Research
- B2b
- Direct Marketing
- Market Research
- Competitive Analysis
- Strategy
- Salesforce.com
- Marketing
- Sales Management
- Marketing Strategy
- Direct Sales
- Leadership
- Product Marketing
- Sales Presentations
- Social Networking
- Social Media Marketing
- Advertising
- Online Advertising
- Account Management
- Digital Marketing
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