Marlena Ortiz

About Marlena Ortiz

Hi there,Throughout my career, I\'ve poured my heart into event management, guest experience, and community building. As the co-founder and Head of Events and Customer Experience at Cielos, I had the incredible opportunity to help the company grow through innovative event strategies and operational oversight. Seeing our efforts boost customer satisfaction and drive revenue was truly rewarding. My role involved directing event operations, leading cross-functional teams, and managing budgets, all while working closely with vendors to create beautiful and memorable environments.Before Cielos, I spent significant time in the bridal industry, holding senior roles at Pronovias and Lotus Bridal. At Pronovias, I was honored to be recognized as the top US sales consultant. I consistently exceeded sales targets by combining my love for product knowledge, custom styling, and exceptional customer service. At Lotus Bridal, I focused on promoting products effectively and engaging with customers, which led to a notable increase in sales and a growing customer base through bridal expos and impactful displays.In addition to my professional roles, I have extensive experience in the fashion industry, working as a sales executive attending trade shows, and also as a personal coach for various professionals. These roles allowed me to develop a keen eye for detail and a deep understanding of client needs, which I bring to every project I undertake.Furthermore, I founded Beating Cancer in Heels, a non-profit organization supporting young women diagnosed with cancer. Through coaching services, community events, and fundraising efforts, I aimed to build confidence and a sense of empowerment among our beneficiaries.In addition to my professional roles, I founded Beating Cancer in Heels, a non-profit organization supporting young women diagnosed with cancer. Through coaching services, community events, and fundraising efforts, I aimed to build confidence and a sense of empowerment among our beneficiaries. My diverse experiences across startups, the fashion industry, and the non-profit sector reflect my commitment to leading teams, creating meaningful experiences, and driving positive results. I genuinely enjoy bringing people together and learning about others, which fuels my dedication to fostering business relationships and build strong teams.

Experience

1. Director of Event Sales

   American Golf Corporation

   Oct 2024 — Present · Brooklyn, NY, US

   As Director of Events & Sales, I lead the production and execution of 100+ private and cultural events annually, generating over $2M in booked revenue in less than a year. By optimizing CRM workflows and strengthening client and community relationships, I’ve secured long-term partnerships and boosted conversion rates. I also produce wedding expos and holiday events, generating new qualified inquiries and an additional $210K in profitable bookings annually.

Education

• Touro University

  Bachelors in Business Management

  2001 — 2005