Marlena Riabczyk

About Marlena Riabczyk

The only way to do great work is to love what you do.\"- Steve JobsConsumer Insights Director with 15+ years in media and entertainment leading consumer research at major TV studios (NBCUniversal, Amazon MGM), streaming platforms (Paramount+/Pluto TV), news media organizations (NBC News/MSNBC), record labels (Warner Music/EMI), and global agencies (Havas Media) in New York, London, and Los Angeles. Throughout the years, my work in developed markets (US, UK, EU) and emerging territories (Africa, Middle East) consistently delivered actionable insights that informed commercial negotiations, guided content choices, shaped brand, communications, and marketing strategies, resulting in audience and revenue growth.I\'m all about making things happen, always ready to tackle new challenges while inspiring my team to do the same. Staying calm and positive, even under pressure, is my superpower.Some examples of how my insights drove business impact in the US and international markets: Set the ground for SYFY Middle East channel launch by designing and executing 3-market exploratory research unraveling insights on the competitive landscape, viewer behavior, cultural sensitivities, guiding content, and marketing strategies Impacted the success of Telemundo in Africa by running an on-the-ground study (ethnography/quant/qual) and providing content, marketing, brand insights, and addressing cultural nuances, leading to the channel’s performance exceeding ratings targets Influenced Universal TV channel rebrand in Europe and Africa, resulting in a double-digit ratings increase, by providing clear insights that informed marketing and content strategy Designed and executed an innovative study using eye-tracking to assess viewer information retention, resulting in a recommended framework for title billboard design that maximized campaign visibility and effectiveness while reducing costs by eliminating the need to test individual campaigns Drove the development of a standardized creative testing process at Paramount+, now implemented globally, enabling consistent creative asset evaluation, accelerating insights delivery, and improving campaign effectivenessPrimary Research (Quant & Qual)| Consumer Behavior | Segmentation | Marketing Brand Research | Tracking Studies | Conjoint | Survey Design | Social Listening | Data Analysis | GenAI | International I Team Leader | TV I Music I Luxury I Fashion I Wellness I Finance I Technology I Storytelling I VP I Executive Leadership I Cross-Functional CollaborationTo contact: m••••••••@gmail.com

Experience

1. Consumer Insights Lead

   Prime Video & Amazon MGM Studios

   Mar 2025 — Present · Los Angeles, CA, US

Education

• Kensington College of Business

  Marketing

• Poznan University of Economics And Business

  Master's degree, Business Administration and Management, General

Skills

• Google Analytics
• Competitive Intelligence
• Marketing Strategy
• Consumer Trends
• Social Media
• Music Research
• Consumer Behaviour
• Social Media Marketing
• Alexa
• Web Analytics
• Npd
• Quantitative Research
• Marketing Research
• Market Analysis
• Strategy
• Post Campaign Analysis
• Entertainment Industry
• Techedge
• Music History
• Consumer Insights
• Consumer Insight
• Analysis
• Qualitative Research
• Digital Research
• Brand Health Tracking
• Focus Groups
• Questionnaire Design
• Music Industry
• Analytics
• Market Research
• Survey Design
• Global Research
• Digital Media
• Strategic Planning
• Advertising Research
• Data Analysis
• Segmentation
• Television Research
• Customer Insight
• Comscore