Marlena Fernández
Vice President, Marketing @Scale Computing
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WORK HISTORY
Vice President, Marketing @Scale Computing
As Vice President of Marketing I am responsible for the development and execution of the Scale Computing marketing strategy. My mission is to facilitate growth and increase revenue by developing and executing a broad marketing plan that promotes brand awareness and pipeline growth.
EDUCATION
Tufts University
B.A., English
SKILLS
ABOUT MARLENA FERNÁNDEZ
Accomplished and results oriented leader with over 20 years of global marketing experience helping organizations reach their business, branding, and sales goals. Expertise includes:• Brand management• Go-to-market strategy and execution, pipeline generation• Thought leadership message development and content marketing• PR, corporate communications, financial communications; crisis communications; internal communications• Product marketing and industry analyst relations• Building and managing high performance teams• Demonstrated ability to navigate complexity and pivot as neededMy experience is focused on the technology B2B market, with expertise in SaaS, hybrid cloud models, software defined storage, and IT infrastructure.
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