Marlena Cianciarulo

Marketing and Sales Executive

Role: Vice President, Marketing - Diversified Operations at MedStar Health
Location: Washington, DC, US
LinkedIn followers: 500 followers

About Marlena Cianciarulo

I am a marketing and sales professional with extensive experience in leading product development, channel marketing, brand strategy, and sales management initiatives. Throughout my career I have developed and implemented multiple successful new product launches and have led marketing initiatives and sales efforts targeting multiple retail channels including Big Box retailers, Mass Merchants, Drug Store Chains, regional chains and independent retailers in various industries. I have a proven record of success in mastering diverse roles, team management and contributing to and achieving company sales goals. I have working knowledge of P&L’s and other financial measurements and tools as well as excellent written and oral communication skills.Expertise:Product Marketing, Global Product Development, Product Line Expansion, Brand Strategy, Leadership and Team Management, Presentation Skills, P&L Management, Direct Sales

Experience

Vice President, Marketing - Diversified Operations
MedStar Health
Oct 2018 — Present · Columbia, MD, US
With monumental shifts occurring in the healthcare industry, I lead a team responsible for developing the marketing strategy to support the growth initiatives for the largest health care system in the Baltimore/D.C. region. The businesses we support include urgent care, ambulatory care centers, telehealth and health plans.

Education

Loyola University Maryland
BBA, International Business
1994 — 1998

Skills

Sales Operations
Pricing Strategy
Strategic Planning
Product Management
Marketing Research
Forecasting
Market Planning
Marketing Management
Pricing
Market Research
Marketing
Brand Management
Cross-Functional Team Leadership
Management
Marketing Strategy
Product Development
Multi-Channel Marketing
Customer Insight
Sales Management
Product Launch
Brand Development
Segmentation
Trade Marketing
Consumer Products
Retail
Product Marketing
Merchandising
Competitive Analysis
Shopper Marketing
Marketing Communications

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