Marlee Katlyn McDonald-Yepes

About Marlee Katlyn McDonald-Yepes

I am a results-oriented Account-Based Marketing (ABM) and Integrated Campaigns leader with a focus on creating tailored, impactful strategies for B2B SaaS Enterprise & Mid-Market Accounts in Cybersecurity, Data, AI, EdTech and Healthcare. I have 10+ years experience in Marketing and 5 years in B2B SaaS. My specialty is in Account-Based Marketing and I am passionate about crafting personalized full-funnel ABM and ABX marketing experiences, impactful multi-channel integrated ABM campaigns, and focused cross-functional campaign strategies that engage prospects while aligning marketing, sales, and customer success teams.I excel in designing innovative solutions by analyzing custom value-prop pain points, leveraging data, and using creative problem-solving to drive results. Known by the teams I lead for clear communication, collaboration, and the ability to adapt to fast-paced, dynamic environments, I consistently place the customer and cross-functional goals at the center of every decision.Driven by empathy and a passion for success across the team and business, I approach challenges with creativity, resilience, and a data-driven mindset. My work balances a deep understanding of human connections with the managerial, project management, and technical marketing skills acquired via my professional experience and the MBA program at Boston University. I boost engagement, accelerate pipeline, and grow revenue via impactful customer-focused ABM and Integrated Marketing campaigns that empower the cross-functional team.Reach out to me about ABM in Cybersecurity, SaaS, Data, EdTech, Automation, and AI!Specialities: Account-Based Marketing Integrated Campaign Management CybersecurityB2B Enterprise SaaS Cross-Functional Team EnablementProject ManagementData-Driven and Goal-Oriented StrategiesExecutive Communication and ReportingMarketing Automation Demand Generation Growth Marketing Digital Marketing StrategiesProduct Management Brand StrategyContent Creation Positioning & Messaging Executive Communication & ReportingLeadership & Change Management

Experience

1. Account-based Marketing Manager, Global Enterprise

   Coursera

   Mar 2025 — Present · CA, US

   Overview:Develop and execute Global Enterprise-focused Account-Based Marketing (ABM) strategies to drive engagement, pipeline, and revenue for key enterprise prospect and customer accounts. Collaborate closely with global sales, marketing, and customer success teams to deliver targeted, data-driven campaigns that enhance account relationships and accelerate business growth.Key Role Components & Accomplishments:*Build strategic, cross-functional partnerships across Sales, Field Marketing, Demand Generation, and Customer Success to align ABM programs with business objectives and revenue goals.*Design and execute personalized ABM campaigns, leveraging web personalization, account-based advertising, targeted email cadences, digital marketing, events, and content marketing to drive engagement and conversion.*Develop and optimize multi-channel marketing strategies, ensuring seamless integration with Coursera’s broader demand generation and go-to-market initiatives.*Partner with sales teams to create account engagement playbooks, aligning ABM tactics with customer lifecycle stages to support new business acquisition, retention, and expansion efforts.*Track, measure, and analyze the impact of ABM initiatives, continuously refining programs to improve efficiency, scalability, and business impact.Technologies Used:Salesforce (SFDC), Marketo, Demandbase, 6sense, HubSpot, Tableau, Drift, Power BI, Google Analytics, AsanaExperience In:ABM Strategy & Execution, Pipeline & Revenue Growth, Sales & Marketing Alignment, Digital Marketing, Marketing Automation, Data-Driven Decision Making, Campaign Optimization, Executive Reporting & Communication, Project Management, Budgeting & Forecasting, Demand Generation & Integrated CampaignsCoursera is a leading online learning platform trusted by 4,300 enterprises to transform their talent. I’m excited to contribute to this mission by driving impactful ABM programs that fuel growth and engagement!

Education

• Boston University

  Bachelor of Arts (B.A.) Physics, Minors in Music and Spanish Literature, Pre-Med

  2008 — 2012

• Questrom School of Business, Boston University

  Master of Business Administration (M.B.A.), Concentration in Marketing and Branding

  2017 — 2021

Skills

• Music Education
• Research
• Social Programs
• Budgeting
• El Sistema
• Arts Administration
• Bilingual-English/Spanish
• Hiring & Staff Management
• Tutoring
• Music Theory
• Teaching
• Event Planning
• Violin
• Music
• Higher Education
• Social Networking
• Logical Thinking
• Math
• Strategic Planning
• Calculus
• Physics
• Non-Profits