Marlee Seidman

About Marlee Seidman

For over ten years, I have been lucky enough to wear different marketing hats - from the startup grind, to agency life and enterprise SaaS companies. Along the way, I\'ve become skilled at leveraging data and creativity to drive pipeline and revenue. But what really excites me is digging into the organization\'s core goals and challenges, and then building integrated marketing strategy and processes that directly support those objectives. I have learned that the most successful marketing requires cross-functional collaboration and alignment. It requires good data to make good decisions, a tight feedback loop with sales to accelerate the buyer journey from lead to customer, and coordinated efforts across Sales, Marketing, Revenue Operations, Product, and Finance. I am a problem solver that thrives on getting the right people in the room.or figuring it out myself if the resources are lean (startup life). From technical multi-channel execution, to strategic planning, analysis, and process improvement, I am a curious, life-long learner and out-of-the-box thinker that loves to do impactful work with great people.

Experience

1. Director of Paid Media, B2b

   Power Digital Marketing

   Sep 2024 — Present

Education

• Tecnológico de Monterrey

  MBA courses

  2012 — 2013

• Towson University

  International Business

  2007 — 2009

• Michigan State University

  Bachelor's degree, Marketing with a minor in Spanish and International Business

  2009 — 2011

Skills

• Event Planning
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Market Research
• Teamwork
• Data Analysis
• Marketing
• Social Networking
• Microsoft Office
• Marketing Strategy
• Leadership
• Social Media
• Spanish