Marlee Hooberman
Product @ Warner Bros. Discovery | Foodie | Creator
- Role
- Associate Product Manager at Warner Bros. Discovery
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Marlee Hooberman
I believe the best products, like the best meals, bring people together. I’m an Associate Product Manager at Warner Bros. Discovery working on HBO Max, where I focus on creating seamless and engaging ways for users to discover and experience content. My work has spanned platform-wide tentpole campaigns, international launches across 90+ countries, and product experiments that drive measurable improvements in engagement and retention. I love tackling complex problems at the intersection of design, technology, and storytelling.I studied UX Design and Business at the University of Michigan, and outside of work, I co-founded Twins Talk Taste, a food blog and content brand that’s grown to nearly 7,400 followers through partnerships with restaurants and local businesses. I’m passionate about building products and communities that connect people, whether it’s through streaming stories or sharing meals.
Experience
Associate Product Manager
Jul 2024 — Present · New York, NY, US
Lead product development to redesign Content Detail Pages, reducing manual workflows by 80% and creating unified pages for titles like Barbie with multiple versions (ASL, director’s cut)- Execute platform-wide campaign takeovers on HBO Max for major tentpoles (2024 Election, The Last of Us S2, Roland Garros, Superman), partnering with marketing, creative, and content teams to maximize reach, resonance, and retention- Built the Campaign Playbook, a cross-functional framework defining campaign phases, KPIs, and workflows, standardizing tentpole planning and ensuring high-impact rollout- Design and launch multi-device A/B experiments on HBO Max targeting key engagement metrics, with insights driving either 100% rollouts or optimized retests- Support global launches across 100+ countries, ensuring readiness for Navigation, Browse, and Content Detail Page surfaces
Education
University of Michigan - School of Information
Bachelor of Science - BS, Information, Concentration in User Experience (UX) Design
University of Michigan - Stephen M. Ross School of Business
Minor, Business Administration and Management, General
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