Schimke
Marketing Executive | Growth Strategies | Digital Transformation | Revenue Builder
- Role
- Global Head of Product and Growth Marketing - Valueops Enterprise Software Division at Broadcom
- Location
- Redmond, WA, US
- LinkedIn followers
- 500 followers
About Schimke
With over 25 years of experience leading product and growth marketing teams for technology companies, Marla is a seasoned marketing executive who knows how to position and promote cutting-edge solutions to B2B and consumer audiences. She is currently the Global Head of Product and Growth Marketing for Broadcom\'s Enterprise Software Division, where she oversees product marketing and the acquisition, development, and expansion of the customer base for Broadcom\'s multi-million dollar portfolio. Marla has a unique blend of technology and marketing expertise that enables her to drive revenue growth, digital transformation, and customer loyalty through innovative marketing programs and strategies. She is also a thought leader and a frequent speaker and writer on topics such as digital transformation, value stream management, and business agility. She has been recognized as a \"Top Product Marketing Influencer,” Top Product Marketer of the Year,” \"Mobile Marketing Woman to Watch,” and co-founded the Behavioral Targeting Advertising Standards Consortium. Marla\'s mission is to empower and inspire her team and customers to achieve their goals with Broadcom\'s solutions.
Experience
Global Head of Product and Growth Marketing - Valueops Enterprise Software Division
Aug 2020 — Present
Lead product and account-based growth marketing teams focused on acquiring, developing, and expanding the customer base for Broadcom’s multi-million dollar Enterprise Software Division.
Skills
- Marketing Strategy
- Digital Media
- Strategy
- Start-Ups
- Online Advertising
- Marketing
- Mobile Marketing
- Digital Marketing
- Digital Strategy
- Mobile Devices
- Leadership
- New Media
- Strategic Partnerships
- Product Marketing
- Management
- Program Management
- Web Analytics
- Online Marketing
- Mobile Advertising
- Public Relations
- Direct Marketing
- Email Marketing
- Integrated Marketing
- Social Media Marketing
- Analytics
- Ad Networks
- Budgets
- Mobile Applications
- Mobile Technology
- Executive Management
- Marketing Communications
- Team Management
- Product Launch
- Behavioral Targeting
- Enterprise Software
- Saas
- Display Advertising
- Web Marketing Strategy
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