Norton
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- Role
- Creative Manager - Art Direction at Universities of Wisconsin
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Norton
I\'m Marla and welcome to my world—I\'m a creative leader, brand strategist, and designer…
Experience
Creative Manager - Art Direction
Oct 2017 — Present · Madison, WI, US
Creative manager and art director, with a wide range of skills to fulfill the organization\'s mission and purpose to embody the Wisconsin Idea by extending high-quality professional, continuing, and lifelong learning to the people of Wisconsin and beyond. To provide statewide leadership, partnering with all UW campuses, to develop and deliver programs and courses, so learners of all ages can reach their personal and professional goals. • Strategic development of integrated marketing communications for collaborative program offerings and partner campuses• Direct brainstorming sessions and design projects, fostering innovation and creativity• Develop and manage brand strategies for existing and new UW Extended Campus programs• Mentor and collaborate with cross-functional teams of copywriters, videographers, designers, and developers• Implement data-driven design processes to create conversion-focused online materials• Continually explore and integrate new technologies into creative multimedia applications
Education
Franklin University
Bachelor of Science, Digital Communications/eMarketing
2002 — 2005
Madison Area Technical College
Associate of Arts, Commercial Art/Graphic Design
University of Wisconsin-Milwaukee
Journalism Mass Communications
2008
Minneapolis College of Art and Design
Web Development
2010
Knight Center for Journalism in the Americas at the University of Texas at Austin
Certificate, Infographics and Data Visualization
2013 — 2013
Madison Area Technical College
Web Programmer/Analyst
Skills
- Marketing
- Budgeting
- Wordpress
- Graphics
- Html + Css
- Email Marketing
- Catalogs
- Professional Mentoring
- Project Management
- Storyboarding
- Infographics
- Photography
- Brand Development
- Web Systems Analysis and Design
- Art Direction
- Project Planning
- Graphic Design
- Mind Reading
- Hand Drawn Lettering
- Product Development
- Social Media Marketing
- UX/UI
- Digital Media
- Corporate Identity
- Brochures
- Html
- Integrated Marketing
- Corporate Branding
- Marketing Communications
- Event Design
- Logo Design
- Illustration
- Calligraphy
- Brand Design
- Packaging
- Typography
- SEO
- Marketing Strategy
- Look Books
- Media Buying
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