Marlana A. Coignet
- Role
- Lead Ux Researcher at Shopmonkey
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Marlana A. Coignet
As a Lead UX Researcher at Shopmonkey, I have conducted countless research projects and…
Experience
Lead Ux Researcher
Oct 2021 — Present
Led the research practice as the sole researcher, driving user-centered research initiatives for the entire company. Successfully managed and led over 50 diverse projects across all areas of the Shopmonkey app, utilizing a wide range of research methods like usability testing, surveys, in-person visits, and cognitive interviews. Demonstrated unwavering commitment to deep customer understanding by traveling extensively, visiting over 75 customers, and gathering valuable ethnographic insights to shape product development. Played a pivotal role in a series C startup, establishing and building the UX Research function from scratch, fueling the company\'s growth and success. Generated actionable findings that resulted in cost-saving pivots and strategic decisions, making a tangible impact on the company\'s bottom line. Delivered compelling insights derived from research efforts, leading to significant cost savings and driving smart business decisions. Introduced a Jobs to be Done (JTBD) framework, which was widely adopted throughout the company, empowering teams to better understand customer needs and enhance product development.
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