Yana Markova
Digital Marketing Manager at PreBorn! | Helping Save Souls Through Strategy
- Role
- Paid Marketing Director at Blue Interactive Agency
- Location
- West Palm Beach, FL, US
- LinkedIn followers
- 500 followers
About Yana Markova
Experienced Marketing Manager. Skilled in Google Advertising, Bing Advertising, and Meta Advertising. Accomplished a Bachelor\'s degree focused in Commercial Business Entrepreneurship from Florida State University.
Experience
Paid Marketing Director
Sep 2025 — Present · Fort Lauderdale, FL, US
Oversee all paid media client accounts (Google, Bing, Meta, and LinkedIn), driving continuous performance growth through strategic optimization and advanced data analysis.Audited and rebuilt conversion tracking across all accounts, ensuring complete and accurate measurement of lead quality, revenue, and engagement events.Designed and implemented detailed cross-department reporting systems—covering development, SEO, SEM, and SMM—to streamline collaboration and transparency between internal teams.Created client-facing performance dashboards that clearly present KPIs, ROI trends, and actionable insights across all marketing channels.Lead strategic planning, forecasting, and budget allocation to align paid media initiatives with each client’s business objectives.Collaborate with leadership and account managers to improve campaign workflow efficiency and overall service delivery.Consistently increase account ROAS and lead quality through data-driven testing, bid automation, and creative optimization.
Education
Broward College
Associate of Arts - AA, General Studies
2015 — 2017
Florida State University
Bachelor's degree, Business Entrepreneurship
2018 — 2020
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