Mark Wu
Ux Leadership @Springer Nature
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WORK HISTORY
Ux Leadership @Springer Nature
Leading UX at domain level within Springer Nature’s Digital organisation, covering complex global workflows across submissions, peer review, payments, rights, integrity and operations. Managing managers and embedded ICs; shaping UX strategy and operating model; driving cross-programme alignment and quality standards.Accountabilities and outcomes• Own domain UX strategy: turning themes into an actionable, prioritised plan with clear outcomes and measures of success.• Lead and develop a distributed UX team model embedded into teams within programmes; coach senior practitioners and grow leadership capability.• Improve cross-functional decision-making by framing problems clearly, grounding discussions in evidence, and defining quality bars and acceptance criteria.• Raise UX maturity through consistent standards (research quality, design craft, accessibility) and by reducing duplicated discovery across teams.• Coordinate adoption of design system and brand changes to improve consistency, speed and governance across multiple products and teams.
EDUCATION
Arts Institute of Bournemouth
BA (Hons), Graphic Design
Centre for Electronic Arts
MA Design for Interactive Media
SKILLS
ABOUT MARK WU
UX & Design leader with extensive experience across B2C and B2B, building teams and improving complex products in high-stakes, regulated and trust-sensitive environments (cybersecurity, scientific publishing). Currently leading UX in Springer Nature’s Content Acquisition domain, improving end-to-end journeys and raising UX maturity across multiple programmes. Previously Head of UX & Design for CCleaner at Avast, where I scaled the UX org from 3 > 17••••••22), and led a multi-discipline team delivering consumer experiences at global scale.LEADERSHIP STRENGTHSOrg building & talent: Scaled UX from 3 → 17, ran 150+ interviews, and built onboarding and development pathways; led Managers and Leads and up to 16 direct reports across UX, Research, Product Design, Visual and Content Design.Strategy & decision quality: UX strategy, portfolio framing, problem shaping, outcome definition, and cross-functional alignment in complex environments.Scale & complexity: Led UX for high-volume workflows processing 1.5M new initial (research paper) submissions (2025), and for products serving 105M users, supporting business performance including an $80m target.Customer outcomes: Improved Editor CSAT to >70%(from 58%) through better reliability, clarity and reduced friction in core journeys.Growth & commercial impact: Shipped app feature delivering a 600% spike in sales, 3.6M uses/month, and 4.3/5 rating.Quality systems: Design systems, accessibility, standards and governance to improve consistency, speed and confidence across teams.Operating model: Ways of working, prioritisation rituals, and cross-programme coordination to reduce duplication and increase throughput.DESIGN MISSIONTo build trustworthy, high-performance design teams that collaborate selflessly, deliver user-centred excellence, and thrive in sustainable, healthy work environments, ultimately creating customer value that fuels long-term business growth.DESIGN VISIONA world where design leads, cultures thrive, and organisations create lasting value with humanity and integrity.
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