Mark Wolff
VP Group Creative Director @ VML | One Club Global Top 40 Group Creative Director
- Role
- VP, Group Creative Director at VML
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Mark Wolff
As VP, Group Creative Director at VML, my leadership in data-led marketing initiatives…
Experience
VP, Group Creative Director
Aug 2018 — Present · Dallas-Fort Worth, TX, US
Tasked with leading an international team, I built customer-centric programs that defied the headwinds of the pandemic and grew revenue for both my agency and its clients. In the process, I was a key player on an interdisciplinary leadership team that developed an innovative, data-led go-to-market initiative applicable to multiple clients. o Typical rate of return for clients engaging with the program was 35% higher sales vs those that abstained. o Client enrollment grew 700% in the first 18 months of the program leading to equivalent increase in revenue for the agency.o Led new business initiatives adding several multi-million-dollar accounts to our client roster.
Education
Virginia Tech
Bachelor's degree, Communication Studies
1993 — 1996
The Creative Circus
Certificate, Art Direction
1997 — 1999
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