Mark Welch

About Mark Welch

A seasoned Emmy and Telly Award winning Executive with forward-thinking media expertise in television, OTT, and multi-platform content landscapes. Proven track record in leveraging data-driven insights, negotiating favorable content deals, and developing strategies that enhance performance and drive revenue growth. Known for an ability to adapt rapidly in fast-paced environments, communicate content performance effectively, and collaborate across departments to ensure strategic and financial alignment. Strong industry relationships with content studios, producers, and providers.

Experience

1. Executive Producer Partner

   Greenleaf Productions

   Jan 2018 — Present · Bethlehem, PA, US

   Visionary Content Leader Industry Trailblazer Audience & Brand BuilderFrom concept to global impact—shaping the future of media with creativity, strategy, and results!An accomplished producer and strategic partner with extensive experience overseeing all phases of production, from concept development to final delivery. With a deep passion for storytelling and a strong background in content development and programming, I have successfully driven audience engagement and revenue growth across multiple platforms, including linear TV, OTT, and podcasts.Managing a $35M+ content acquisition budget, I have optimized financial performance by strategically leveraging state tax credits to maximize ROI. I have led high-performing teams in programming, sales, and distribution, fostering innovation and positioning companies as industry leaders. My ability to develop and execute strategic account plans has helped align client business objectives with growth strategies, driving both revenue and brand awareness.Building and maintaining deep relationships at the executive level, I have served as a trusted advisor, ensuring long-term partnerships. I have successfully negotiated and closed high-value TV and film deals with major networks and streaming platforms, maximizing audience reach and market impact. Identifying and capitalizing on global revenue opportunities, I have expanded my market presence and driven significant business growth.With a keen eye on audience trends and competitor strategies, I continuously refine content and sales strategies to stay ahead of the curve. Through close collaboration with ad sales, marketing, and distribution teams, I have been instrumental in driving audience acquisition, retention, and brand partnerships. Representing Greenleaf Productions at industry events, I have strengthened relationships with content providers, producers, and key stakeholders, while delivering compelling presentations and developing innovative solutions.

Education

• Metropolitan College of New York

  Bachelor of Business Administration - BBA

  1997 — 1999

• Metropolitan College of New York

  Bachelor's degree

  1997 — 2009