Mark Weinstein
- Role
- Director of Marketing at Graphic Village
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Mark Weinstein
An accomplished creative professional, art director, designer, video editor, and…
Experience
Director of Marketing
Dec 2019 — Present
Contribute to the collective success of the company by combining adaptability and focus in wearing many marketing hats, including: strategy, design, written communication, video production, PR and content development.• Strategize comprehensive and compelling, brand-right marketing campaigns that directly support the GV sales team. Develop and implement a focused mix of inbound marketing strategy and optimized lead generation campaigns that inspire action and communicate across various touchpoints – additionally ensuring simultaneous deliverables efficiently meet all deadlines and budget requirements.• Define integrated marketing collateral objectives and provide creative direction and design solutions for various campaigns: digital, print, social media, video, advertising, and events.• Continually analyze the business landscape and recommend strategic marketing opportunities for GV business segments. Develop and manage partnerships for marketing opportunities and community outreach.• Coordinate and deploy social media plans pursuant to overall GV marketing. Determine content strategy and lead the development, production and curation of relevant content for social media, blog articles and inbound marketing campaigns that provide value to audiences while establishing GV as an industry thought leader.• Raised LinkedIn and Instagram engagement by 63%, and raised Facebook engagement by 38%.(Q1-Q3 2020)• Pre-COVID, developed a series of experiential campaigns in order to activate the GV brand and position the company as useful, interesting and relevant. Campaigns included a series of on-site speaking events at GV in order to interact directly with our target audiences, leave an impression, and compel prospective clients to do business with us. Events were recorded and creatively repurposed as social content to extend value and reach.
Education
University of Cincinnati
Master of Design, MDes, Graphic Design
Bradley University
Bachelor of Science, BS, Communications / Advertising
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