Mark Weinfeld
- Role
- Sr Vice President, Managing Director at INNOCEAN USA
- Location
- Orange County, CA, US
- LinkedIn followers
- 500 followers
Experience
Sr Vice President, Managing Director
Apr 2019 — Present
Heading up full service division within INNOCEAN that serves the agency\'s non-auto accounts. Managing strategy and account management for Supernal, Signature Kitchen Suite, Wienerschnitzel, UMass Global, Pacific Life, Taylormade, Motional, Hankook Tire, UC Davis Health, Xcient, Cradle, Angels baseball and business development. Also consulting with LG Electronics on global marketing for their Home Appliance and Air Solutions division. Developed global targets and strategies for four premium brands within LG H&A for Korean headquarters team.
Education
California State University, Northridge
Journalism
1977 — 1978
W. P. Carey School of Business – Arizona State University
BS from WP Carey School of Business, Marketing and Advertising
1978 — 1981
Skills
- Product Development
- Online Marketing
- Digital Media
- Direct Mail
- Sem
- Advertising
- Foodie
- Account Management
- Brand Architecture
- Online Advertising
- Creative Strategy
- New Business Development
- Culture
- Ethnography
- Direct Marketing
- Integration
- Interactive Marketing
- Marketing Communications
- Strategy
- Content Strategy
- Email Marketing
- Brand Development
- Marketing
- Qualitative Research
- Strategic Planning
- Integrated Marketing
- Target Identification
- Business Development
- Media Planning
- Leadership
- Competitive Analysis
- Media Buying
- Foodie Culture
- Segmentation
- Account Planning
- Digital Strategy
- Marketing Research
- Customer Insight
- Audience Segmentation
- Digital Marketing
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